Wine: Price & Quality

Press the Permalink in the right corner to read entire blog. Yesterday I attended a tasting from one of my suppliers. You taste the new wines. You can taste existing wines in your assortment again and you can exchange ideas with your professional peers. Of course it is indirectly a way from the supplier to sell you more of his wines, but there is also a component of relationship management. In contrast, by the way, to what people think: A tasting is hard work and I am always happy to be home again. Today I want to share something that I noticed during the tasting and that I could only explain later as the tasting advanced: During the tasting of the rose wines I noticed that the first six wines were very relatively flat and bland in taste. The tasting order is also often a price order. I found the first six entry-level rose wines disappointing. The first rose that I really got excited about would have had a retail price of around nine euros. How did I find the first rosé wines insignificant at best? They were no worse or better than what would be offered by other suppliers. What was going on here? In the meantime I was about thirty wines further ahead in the tasting and suddenly it became clear to me. I tasted an Italian red wine from the Marche, which I already had in my shop and I had the same positive association that I had the first time I tasted the wine. Ripe grapes, good taste concentration. A pleasant typical Italian acidity, which, certainly for the Dutch taste, was not too much. Never forget your customer 😉 . It still had caracter but was also easy drinking. The wine had a good aftertaste. Every sip was a sip of satisfaction. Italy in a bottle. The price of this wine is nine euros ninety five in my shop. Then suddenly I realized. I am becoming more and more spoiled and I am able to taste better the shortcomings of wines in a certain price range and apart from a few outliers, wines in the housewine price range of up to seven euros are always a compromise. The costs of bottling, the bottle itself, the transport, storage, tax, excise duties and the margin of the wholesaler for wines from this price range are such that there is almost nothing left for the producer to earn anything, so he needs to sell a lot of this type of wine. There are certainly also elegant ways to keep the price down. You can have a tanker truck come to the Netherlands and bottle the wine here. It saves a lot on transportation costs, but you have to bottle a lot of bottles if you want to have the advantage of this and from a consumer point of view you actually don’t know what you can expect in terms of quality. There is a very good reason why the French write: Mis en bouteille au domaine. The makers of the wine try to ensure that the quality of the wine is guaranteed. Another way to offer interesting wines from a technical point of view is to use favorable terms of trade and thus to purchase wines from countries with, on average, have a lower standard of living. Bulgaria is such an example. The Bulgarian wines that I sell in my store have their own signature, are competitively priced and have a more than average good price-quality ratio too. The moral of this story: Price and quality are also inextricably linked in the world of wine. My advice: Buy two bottles of around ten euros instead of three bottles of seven euros and taste the difference.

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